Our Vision, Mission and Values

Vision

We are the  go-to place for fresh, diverse and innovative content that celebrates and connects with the deaf and sign language communities.

 

Values

To guide our work and how we work with people inside and outside of BSLBT, our values are:
    AUTHENTIC: We are the ‘go to’ place for deaf talent on and off camera. We are committed to portraying the diverse experiences and perspectives within the deaf community with honesty, integrity, and respect.
    EMPOWERING:  We develop, empower and retain deaf talent. 
    BOLD & PIONEERING: We are the home for bold, pioneering, and fresh content that has sign language and/or the deaf communities at its heart. 
    COLLABORATIVE: A collaboration between the deaf communities and the wider communities. We believe in the power of collaboration and partnership, working together with deaf creators, filmmakers, and organisations to co-create meaningful and culturally relevant content.
    INCLUSIVE: We strive to ensure that all members of the deaf and sign language communities are represented and heard in our content and decision-making processes.
    ADVOCATES: We advocate for the rights and inclusion of the deaf and sign language communities, using our platform to raise awareness and make positive change.

 

Mission

To work towards our Vision, the Board agree on the following Mission for each of the operational areas. Each area has a strategic plan that is fleshed out: 
 
COMMISSIONING
+ To commission content that is bold, fresh, and innovative with deaf and/or sign language communities at the centre.
+ To source, develop and empower deaf talent behind the camera. 
+ To produce content that is of high quality. 
 
MANAGEMENT & GOVERNANCE
+ To ensure there is a sustainable financial model to underpin new, or expanded, areas of activity.
+  To understand and manage the risks which new initiatives will bring. 
+ To set up a trading subsidiary to bring in new revenue. 
 
COMMUNICATIONS & DISTRIBUTION 
+ To understand our target audience.
+ To communicate and engage with our target audience.
+ To distribute our programmes to our audience but also to distribute on platforms that will bring in new audiences.
+ To increase LumoTV’s profile and awareness of LumoTV’s work both in the deaf communities and the wider communities.  
+ To work closely with our stakeholders and keep them updated on LumoTV’s work. 

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